Reebok & Cirque du Soleil invented a new gymnastics apparatus in order to bring more fun in workouts – it´s called JURAKI.
Charmaine Gooden made a very good post about the trapeze on zommermag.com:
When I first saw this colourful, energetic advertisement from Reebok I thought it was for a new line of shoes and workout clothing. How cool I thought to use the trapeze as a prop, a backdrop from which the gorgeous models could show off the apparel. I couldn’t have imagined that the trapeze itself was the workout and the clothes the accessories. Turns out this is Reebok’s newest gym workout for women called JUKARI Fit to Fly (www.reebok.com/women), created in collaboration with Cirque du Soleil, the world renowned circus entertainment company from Quebec…
It might be very successful – everybody could feel like a real circus artist for an hour or two.